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Timbiebs by Justin Bieber

GUT Toronto

"Literally the coolest thing I've ever done." – Justin Bieber
 

This record-breaking campaign brought together two Canadian icons: Justin Bieber and Tim Hortons. The collaboration transformed Tim Hortons’ classic Timbits into the iconic TimBiebs and introduced the fan-favorite coffee drink, Biebs Brew.
 

The design, inspired by Tim Hortons’ 1960s branding, reimagined its iconic stripes for a modern audience. From product development to strategic marketing, the campaign earned a prestigious Cannes Lions Award and went viral, generating over 2 billion impressions, selling more than 5 million Timbiebs, and increasing brand sales by 30%.

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Tim Hortons' original branding
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Timbiebs Commercial
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Tims x Justin Bieber Case Study
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Biebs Brew Commercial
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